Selecting a great SEO agency for your online marketing specialists campaign may be a tough task. There are many of agencies available who concentrate on Search Engine Optimization, but how can you trust that each will really push your Google rankings to the very best?
It always pays when searching for an SEO agency to not just look into their past and current clientele, but additionally to ask about their achievements. What Google rankings have they attained for past clients? How long did it take? And just how much did the web page traffic increase? Ordinarily, it can take around 3 months or more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you could also want to inquire in the event the agency offers any subscriptions for post-optimization upkeep. A good company should, since maintaining high SEO rankings requires ongoing care.
Additionally, it helps to look for an SEO agency that offers a full range of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. ‘Off-site’ SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It may also help to ask your prospective company if you are required to approve anything before they go ahead with it. If they say ‘yes’, it’s a good sign they are honest and ready to work closely with you. To increase your rankings, an SEO agency needs to employ various tasks, not just 1 or 2, so be wary of businesses that only offer limited or dodgy services.
The right SEO company is essential to provide the proper SEO services and features to the business. Not every SEO can handle all the various kinds of businesses in the market. Hence, some SEO agencies usually specialize in certain niche markets to hone their skills and creativity. There can be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a bit more than the other general SEO company service providers. It depends on the SEO industry vision and modus operandi.
Every SEO company will operate differently determined by their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others in terms of service standard and creativity.
Another thing to check for is any agency that offers to improve your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. These are often referred to as “black hat SEO” and may get you banished from internet search engines, which is often hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to internet search engines. Automatic submissions are not considered best practice and it is must more beneficial for you if a business conducts manual submissions. Always make sure that an SEO agency is open about their methodologies used – any secrecy could mean they can be using “black hat” techniques.
It is critical to bear in mind high prices in an SEO agency do not necessarily mean the very best quality. Instead, choose a business based on their client base, reputation and their own site optimization and Google rankings. Similarly, if a business is offering you “guaranteed” #1 rankings for a ridiculously low price, it’s probably too good to be true. Collecting several quotes is a good way to start and always ensure quotes are supported by a contract, so you know exactly what you’re getting for your money. It shall also help to ask what their payment terms are and whenever they possess any fees for early termination.
Lastly, a dependable SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Some companies will include keyword research as a given, but be wary of the company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be determined by their research, analytics and competitor scope, not about what you tell them. Simply, they are meant to be the SEO experts – not you! “Guessing” your keywords is not efficient and a great SEO agency will research your keywords completely before recommending them.